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Once more he asked the question, "Is this jar full?" "No!" the class shouted. He started dumping the sand in the jar and it went into all of the spaces left between the rocks and the gravel. He reached under the table and brought out a bucket of sand. Then he asked the group once more, "Is the jar full?" By this time the class was on to him.
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Then he dumped some gravel in and shook the jar causing pieces of gravel to work themselves down into the space between the big rocks. Then he said, "Really?" He reached under the table and pulled out a bucket of gravel. When the jar was filled to the top and no more rocks would fit inside, he asked, "Is this jar full?"Everyone in the class said, "Yes." Then he produced about a dozen fist-sized rocks and carefully placed them, one at a time, into the jar. As he stood in front of the group of high powered overachievers he said, "Okay, time for a quiz." Then he pulled out a one-gallon, wide-mouthed Mason jar and set it on the table in front of him. One day an expert in time management was speaking to a group of business students and, to drive home a point, used an illustration those students would never forget. You've probably seen this story as it's all over the internet in various forms but Covey uses it to demonstrate the point: And the beauty of it is, as you spend more time in QII the number of things occurring in QI decreases because you've proactively addressed them before they became immediate. How do you get the deed to QII and start moving in? Well, Quadrant I things must be done, remember? So initially you make time for the QII things by taking it, claiming it, seizing it from Quadrants III & IV. If you're truly proactive the number and immediacy of those things will decline. There are always important things that get put on the back burner for things that aren't as important but are more immediate. Habit 1 is "Be Proactive" and QII is where that happens.
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Endless, unnecessary web surfing, mindlessly staring at the TV and going around the dial without really watching anything, allowing the office bore to stand in your office for twenty minutes giving you every last detail of his life, etc. Things that you start doing simply to fill time or to aid in procrastinating. Quadrant IV, Not Urgent and Not Important - True time wasters. Most of the meetings I've been involved in at work.
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Quadrant III, Urgent but Not Important - There's an urgency to them but they're not really all that important and doing them or not doing them doesn't have much of an impact either way. They need to be done but they're not screaming at you and often get pushed aside for other things that are. Quadrant II, Not Urgent but Important - Things that are truly important and meaningful for your life and your goals. Quadrant I, Urgent and Important - Critical things that MUST be done, and done NOW.